Client
Dentsu Lab
Agency
Dentsu Creative Amsterdam
Services
Art Direction
UX
UI
Motion
Design System
Link
Problem
The Lab needed an identity that matched its experimental mindset.
Innovation projects lacked a cohesive digital home.
Existing branding didn't communicate constant evolution.
Solution
Designed a future-facing visual identity inspired by emerging technologies.
Built a modular website to showcase research and innovation.
Created a flexible design language that evolves with the Lab.
Results
A digital identity aligned with the Lab's vision.
A scalable platform for future innovation stories.
Featured by Dutch Digital Design.
