Client
Lotus
Agency
Code D'azur (Hypersolid)
Services
Art Direction
UX
UI
Prototyping
Problem
Buying an EV online can feel generic and overwhelming.
Traditional configurators struggle to personalize the experience.
Lotus wanted to introduce AI into the customer journey.
Solution
Designed an AI-powered conversational showroom.
Personalized the buying journey around each visitor.
Built an intuitive experience combining AI and premium retail.
Results
Winner of 7 Lovie Awards.
A new vision for AI-powered automotive retail.
Positioned Lotus as a leader in digital innovation.
