Client
American Tourister
Agency
Keplar Agency
Services
Art Direction
UI Design
Motion Design
Prototyping
Design System
Link
Problem
The shopping experience lacked the energy of the brand.
Product discovery could be more engaging.
The experience needed to scale globally.
Solution
Refreshed the visual language across the website.
Simplified key shopping journeys.
Designed scalable components for global e-commerce.
Results
A more vibrant and engaging shopping experience.
Stronger brand consistency across the platform.
A scalable foundation for future growth.
